Amazon Music rolls out AI-driven search feature in U.S. beta release

On Tuesday (May 20), Amazon Music launched a beta version of its AI-powered search tool in the U.S., aimed at improving music discovery on the platform.

Amazon announced in a blog post that the feature is currently accessible to a limited group of Amazon Music Unlimited subscribers in the U.S., offering a more dynamic discovery experience beyond traditional artist searches.

The AI-powered tool can generate curated music collections and enables users to create personalized, AI-generated playlists based on specific artists, among other capabilities.

“Curious about BLACKPINK? A quick search could lead you to a collection of their early hits that shaped their iconic sound, insights into solo projects by members like JISOO, JENNIE, ROSÉ, and LISA, or even reveal their collaborations with artists such as Lady Gaga,” Amazon Music shared.

“This new feature is about transforming each search into a journey of musical discovery, and we’re thrilled to start introducing it to customers.” - Ryan Redington, Amazon Music

The AI feature is powered by Bedrock, Amazon’s platform for integrating various AI foundation models including Anthropic, DeepSeek, Meta, and Stability AI. It’s initially rolling out on iOS devices and currently covers a limited number of artists, with plans for expansion. A search for country artist Jelly Roll, for example, now highlights emotional ballads and collaborations, including his Save Me duet with Lainey Wilson and an Amazon Music Original with T-Pain, Should’ve Been a Cowboy.

Users searching for Bad Bunny might discover influential artists who inspired his sound and highlight hit collabs with artists like Cardi B and Feid, Amazon said.

For beta participants, accessing the feature requires downloading the latest Amazon Music iOS app version, navigating to the ‘Find’ button, entering an artist’s name and tapping ‘Search’, then selecting the ‘Explore’ option.

Ryan Redington, General Manager of Amazon Music: “This new feature is about transforming each search into a journey of musical discovery, and we’re thrilled to start introducing it to customers.

“This beta builds on our previous AI innovations and represents our ongoing commitment to connecting artists and fans in meaningful ways. We can’t wait to see how fans will use it to enhance how they’re enjoying music on our service.” - Ryan Redington, Amazon Music

“By leveraging AI to enhance search and discovery features, we’re making it easier for fans to dive deeper into the worlds of their favorite artists and find new ones they’ll love. This beta builds on our previous AI innovations and represents our ongoing commitment to connecting artists and fans in meaningful ways. We can’t wait to see how fans will use it to enhance how they’re enjoying music on our service.”

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